Amsterdam, the Netherlands, 25 June 2025 – Enviolo, the brains behind automatic stepless shifting, is flipping the script at Eurobike 2025 with a bold new automatic proposition: Never Shift Again. Not a new product, but a fresh approach designed with end consumers and retailers in mind. Backed by a lifestyle film and refreshed branding, the updated proposition shows how shifting empowers diverse cyclists, from urban commuters to young families.
Gone are the days of technical specs and gear jargon. Listen to the “Pedal Professor” the quirky, knowledgeable guide starring in Enviolo’s latest lifestyle film. She’s here to break down the beauty of automatic shifting in plain language, and with a few laughs along the way.
“We realized something important,” said Tossa Heesen, Head of Education at Enviolo. “We’ve spent years talking to OEMs and engineers—now we want to talk to the people who actually ride the bikes and the retailers who sell them. We’re proud to unveil the first stage of our brand refresh and new Automatic proposition at Eurobike 2025, marking the beginning of a refreshed brand direction focused on the future of shifting automatic on E-bikes”.
This launch represents a milestone in Enviolo’s commitment to making cycling more seamless, comfortable, and agile. With automatic shifting at the core, Enviolo is leading the way in redefining the ride experience—helping riders focus on the journey, not the gears. Their goal is to eliminate complexity and create intuitive ride experiences that meet the evolving needs of today’s commuters and tomorrow’s mobility solutions.
Automatic Film Production
This launch centers around a dynamic film, produced entirely in-house by Enviolo, that follows four everyday riders—each with their own rhythm and reasons to ride. This video marks the largest campaign in the company’s history, showing just how serious (and fun!) they are about effortless cycling.
MEET THE RIDERS
The Commuter
A sporty urbanite who swaps traffic jams for bike lanes, choosing smarter mobility over car dependence.
The Recreational Riders
Living actively and choosing to ride for joy, freedom, and connection with nature.
The Urban Cyclist
Young, fashion-forward, and socially conscious, riding is both an identity and a statement.
The Cargo Rider
A young family navigating city life, where safety, simplicity, and sustainability drive their choices.
In each story, automatic shifting works quietly in the background—removing distractions, optimizing performance, and making the ride smoother and smarter. This new brand proposition is not just about redefining technology—it’s about reimagining who cycling is for and how it fits into modern life. As part of this new direction, Enviolo is also unveiling a brand refresh matching the boldness of the new proposition. This refresh will roll-out gradually throughout all brand touchpoints such as their website, brand guidelines and visuals.
Experience It Yourself
Catch the premiere of their new film and test ride the automatic technology at Enviolo’s booth at Eurobike. You can find them at the outdoor test track: I21/F12
CLICK HERE TO VIEW THE NEW BRAND GUIDELINESS
